Quicksprout made this infographic, or as they refer to it an animated gifographic to illustrate how social networks impact a websites search rankings. It offers a couple of case studies, types of content that is most effective and times of day to post content.
Whether you’re hoping to train your writers or just want a list for yourself to help you stay on track when writing web content this year you will want to consider the following items.
What is “Semantic Search”? Here is a definition of semantic search provided by Tamas Doszkocs of WebLib:
“Semantic search is a search or a question or an action that produces meaningful results, even when the retrieved items contain none of the query terms, or the search involves no query text at all.”
Semantic search is all about using synonyms and related words in your articles. Google is working to look at the “big picture” of an article, for example, someone searches “cars for sale” will find that search results that never specifically mention the word “cars” but mention “automobiles” will be included. Related topics are also starting to appear. In this case, rental vehicles or car repair might show up on a SERP. Keep this is mind when you write!
Wikipedia cites the following definition:
“Co-citation is defined as the frequency with which two documents are cited together by other documents. If at least one other document cites two documents in common these documents are said to be co-cited. The more co-citations two documents receive, the higher their co-citation strength, and the more likely they are semantically related.” [source]
To help understand how this relates to website content consider this:
Website A Links To —> Website C
Website A Links To —> Website B
Website C’s authority is a benefit to Website B
While there is no link between Website B and Website C, there is a relationship based on the fact that Website A links to both of them. If Website C is highly authoritative, the principle of co-citation suggests that Website B will gain a benefit simply because Website A links to both.
Google is slowly moving away from keyword importance and is evaluating content based on other factors, authorship being one of them. You want to establish yourself as a brand as much as you want to help your company, so if you’re not utilizing authorship yet, now is a great time to start. Check to see if you have authorship setup for your website using Google’s Structured Data Testing Tool, if you don’t have it setup you can start by verifying your email here with Google.
Video will continue to be huge and video descriptions are what’s going to help you rank on engines like YouTube, so make sure that whenever you create a video you have solid content to accompany it.
When linking to something in your content it’s a good idea to ask yourself, “Would I link to this if search engines didn’t exist?” You want to avoid using paid links that pass page rank, here is a more detailed explanation and tips on how to attribute links to not pass page rank.
In the end, quality content is always going to put you on top. You don’t have to stress too much over the little things you need to think about, but do keep them in the back of your mind because many of these changes will have a positive impact on your content getting good placement in search results.
If you own or a manage a brand this video is meant for you, marketing expert/teacher Sasha Strauss articulates the current state of branding in the “new normal” and presents the rules that need to be followed to build any brand successfully in today’s climate.
Google has published an excellent informational website entitled, “How Search Works” that details how Google is able to index the 60 trillion pages that make up the internet today and deliver to a user in 1/8th of a second search results. If you are at all interested in the process Google uses to deliver results, at the very least you’ll have a much better understanding of what you can do yourself to improve your websites search engine optimization. The website itself is really well done, the site looks much like a normal infographic but once you scroll down you will probably realize that it much more than a flat information graphic.
Matt Cutts introduces the website in the following video.